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The Enrichment Kit
Snuffle Mat + Lick Mat + treat sample. The full toolkit for the busy workday.
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Mental enrichment for pups
Give your pup a job they'd choose for themselves.
Sniff. Lick. Settle. Premium enrichment mats designed for the dogs who run the house — and the humans who'd like a quiet meeting.
- Vet-Friendly
- Machine-Washable
- Calms in 15 min
4.9/5 · 2,400+ pups
- Vet-Friendly
- Free shipping over $50
- Machine-washable
- 30-day happy-pup guarantee
Built for the dogs who run the house.
Two simple tools. One enrichment routine. Designed to look good in your living room and tire your dog like a long walk.
Sniff
The Snuffle Mat
15 minutes of foraging in the fleece pile equals a long walk's worth of mental tiredness.
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Lick
The Lick Mat
Soothing for puppies and teething pups. Suction-cups onto any flat surface — freezer-safe.
Shop lickThree steps to a calmer dog.
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Step 1
Hide the treats
Sprinkle a small handful of kibble or treats into the fleece pile.
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Step 2
Let them snuffle
15 minutes of nose-work taps the same brain power as a 60-minute walk.
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Step 3
Watch them settle
Mental fatigue hits. They flop. You finish your meeting in peace.
Real dogs. Real naps.
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"I used to feel guilty about leaving him in the crate during meetings. Now he sniffs for 15 minutes and passes out. It's a small miracle."
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"Our shoes are alive. Our furniture is alive. The lick mat saved teething for our family."
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"I bought it because it was the only enrichment toy that didn't ruin our living room. We use it every single day."
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"He's a husky. He doesn't get tired. Then we got the snuffle mat. He gets tired now."
Why we built this
I had a dog who wouldn't quit.
Two years ago I was on back-to-back calls with a 9-month-old border collie who treated my couch like a chew toy. We'd already done the long walks. The puzzle feeders. The bully sticks. Nothing stuck.
Then a trainer told me: physical tiredness isn't mental tiredness. Five minutes of sniffing was worth thirty minutes of fetch. I made a snuffle mat with an old fleece blanket. He was asleep in twenty.
"Sniffing is therapy. We just made it look good in your living room."
— Sam, Founder
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